Optimize your campaigns with Saupe Telemarketing: increase the ROI of your actions
Indexes are dominating a company’s behaviour in nearly all areas. Unfortunately the control of trade fairs, events and other campaigns is not very structured. How do you control the variable gross margin of your special promotions? Do you have a control of how qualified contacts will be cared for after a trade fair?
Saupe Telemarketing for a higher impact of your campaigns
Michael Saupe about ROI and telemarketing: “Have you ever been calculating how expensive it is to gain new customers by participating on trade fairs?” Normally you would not calculate the variable gross margin for this sector but it is quite informative. By accompanying such a campaign you can definitely increase the success rate. By preparing a trade fair you will not only get 300 new contacts but 800 to 1.000. If you go through the contacts again after the trade fair you will obtain 200 leads and not only 100. So, you will have 30 new customers instead of 10 and therefore the acquisition of 1 new customer will not cost you anymore 10.000 Euro but 3.300 Euros and you will have 30 new customers and not only 10.
How Saupe Telemarketing helps you to increase the impact of your campaigns: